People can assess how you could treat them based on what they see on your website. Your design reveals how you see your target audience. If you don’t put any work into the design of your website, your audience will assume you won’t put any effort into assisting them.
Your website functions similarly to a customer care person. Your viewers will feel more welcome on your page if your website is bright, contemporary, and appealing. You’ll offer the impression that you’re kind and receptive to new visitors to your website.
An outdated and unsightly website, on the other hand, makes your company look cold and aloof. People are unlikely to visit a company that does not regard them enough to generate a strong first impression.
Consider your site design to be the virtual face of your company. Wouldn’t you want a nice face to greet and make someone feel welcome if they went into your actual location? A fresh, modern site design is like a welcoming face greeting your new visitors.