A lot of web designers get hired by people who already have existing websites and businesses that aren’t doing as well as they’d hoped, and need a serious rebranding. This sort of article will help attract these sorts of customers: anyone who is unsure if they need to rebrand their website may be persuaded to hire you to help them out.
Branding is essential in business. It is your identity, it distinguishes you from the competitors, and it leaves a lasting impact. This acknowledgment raises the value of the firm, gives knowledge, establishes expectations, and makes recruiting new consumers simpler.
Years of hard effort and brand value do not have to be thrown away after a rebrand. Rebranding is both a refining and a reinvention process; it all depends on the project. Keeping the parts that make you unique and that work is an important part of the process. During the strategy phase of any new engagement, we set out to establish what has to be completely revamped, what adapts, and what remains.
So, how can you tell whether it’s time to rebrand? While the time varies for each organization, there are a few obvious signals that a rebrand is in order.
Your brand name no longer accurately expresses your brand’s vision.
A bad brand name is one of the most clear signals that it’s time to rebrand. It does happen. What sounded like a wonderful name 15 years ago no longer reflects what your brand stands for.
Whatever the cause, you should not let your brand’s name be a liability to the business. The basis of your brand’s story is a solid name. It’s your brand’s calling card, and it’s visible at every touchpoint with which your client interacts. Your brand’s name should be distinct, distinguishing, and, most importantly, memorable.
If you do decide to rename, you may discover that it is more difficult than it appears. Aside from the hard effort of coming up with a name that is both distinctive and meaningful, there are also the significant obstacles of trademark verification and URL research. Following a tried-and-true naming procedure can assist guarantee that your new name checks all the requirements.
You’re failing to set yourself apart from the competitors.
Another sign that it’s time to rebrand is when your company begins to resemble every other company.
At the end of the day, branding is all about differentiating yourself from the competition. However, you’d be shocked at how many businesses are unable to explain, let alone define, their critical differentiators.
Sales and business growth may be incredibly difficult when you lack clearly identified differentiators. It is critical that both your staff and consumers understand why your brand is better than the competition.
Your brand has outgrown you.
Knowing when to rename your company might be as simple as discovering you’ve outgrown your current brand.
Even if you’re rigorous with brand management, you’ll eventually outgrow your brand’s original form. It’s not a matter of if, but rather of when.
When rebranding to allow expansion, you don’t have to discard your entire previous brand. While your brand will most certainly have flaws, it will also have strengths that you will want to capitalize on in the future.
You’re attempting to reach out to a new audience.
If you’re seeking to capture the attention of a newly profitable audience, it’s probably time to rename your company.
Fostering brand loyalty among new client groups begins with ensuring your brand is relevant to their requirements. Rebranding allows you to include brand tracking into your rejuvenated branding activities.
With brand monitoring, you can monitor the motivations, preferences, demands, and purchasing behaviors of new and current consumers and alter your brand experience appropriately.
After all, staying on top of demographic developments is excellent business. A sophisticated youthful audience does not want to be associated with the staid brands of their parents’ generation. A rebrand allows you to reinvent yourself in order to attract these new and underserved markets.
You aren’t recruiting top-tier talent.
The failure to recruit great people is the ultimate indicator that it is time to rename your company. After all, the finest talent wants to work for the top businesses.
If you’re having difficulty hiring top-tier people to help your company expand, it might be because your employer brand isn’t up to par. A rebrand allows you to reinvent your identity not just for customers, but also for present and prospective staff.
A strong employer brand will attract the most motivated and competent candidates from a crowded employment market. It will assist you in ensuring that you are interviewing people that share your values and are prepared to deliver on your brand promise.
A redesign centered on your employer brand is one method to begin recruiting applicants that will become energetic employees who positively contribute to business culture and promote trust among coworkers and customers alike.